Some SEO Strategies For Bail Bondsmen

If you are a bail bondsperson and own a website, you need to know how to improve your ranking with Google and what to avoid so that your hard-earned status does not suddenly fall flat.

One way to stay ahead of the SEO game is to learn all you can about it. Everything has a right way and a wrong way and it can be very costly if when it comes to SEO you do not learn the difference.

You must also learn to optimize your website for specific terms rather than general. A keyword like bail bondsman will render thousands and even millions of results and is counterproductive to website success. If you take the time to do some keyword research, it will pay off in the long run because it will provide precise words. For example, New York bail bondsman will yield a much more targeted result because the search engine is utilizing precise keywords.


Keeping advertising local is vitally important to Google.  If your bail agency is in Seattle, Google will display ads promoting bail agencies in that city. Use keywords that refer to the specific city where the business is located.

Be careful not to use too many keywords, as stuffing a website will eventually lower its ranking among the search engines. Content must flow naturally for readers.

Do not forget about title tags, as they are vital to any effective SEO campaign. This series of words visible the top of the browser should contain keywords specific to both the bail industry and the location of the bail company.


Be particular about the links you place on your website. The best way to avoid questionable links is to conduct your own research about how to build links for your company and to check the credentials of any company you choose to exchange links with.

Avoid black hat techniques to improve your rating with Google. They will only hurt you in the end as they can get you blacklisted from the major search engines.

Make your website visually appealing. Start with a simple layout, as gimmicks such as flashing images and unnecessary background music can turn potential customers off. Use compelling imagery instead. Too many incongruent images can detract from the vital information on the page. Choose one or two that convey your company's personality, work ethic and business philosophy.

Use color to your advantage. Pick just a few that complement each other and whatever images you have selected.

Content should be informative, easy to read and to the point. It also has to be convincing. Stick to journalism’s rule of thumb for news writing: who, what, where, when and why. Tell visitors to your site who you are and what you can offer them. Make sure there are no spelling errors in your selected copy.

Developing your website will have its ups and downs but if you are aware of the most common mistakes others make, you will not make them and end up ahead of the game.

 Good luck.

Posted by M Dee Dubroff, on March 22, 2013 at 9:00 AM